Loft 25 was founded in 2008 when we were buying from a local wholesaler to sell online. Now, we have become UK's leading manufacturer in soft furnishings. Run by a group of creative geniuses and visionary leaders, it’s our family-like culture and passion for design that keeps us striving to be the best.
Loft 25 Group aims to create innovative comfort-based brands that elevates your quality of life. Our time on earth is limited so we want to bring creative solutions to everyday problems.
Efficient manufacturing capabilities and speed to market are our unique selling points. We also design, manufacture, and ship in-house, ensuring that everything is of the highest quality.
At its core, Loft 25 Group started as a small family-based business from our founder's loft. With 5 brands under our belt we have now expanded to occupying a 33,000 sq. ft factory in Birmingham and fulfilling over 250,000 orders each year. With more brands on the way, we understand how to create, nurture and grow successful brands. Simply, we are good at it.
Born in Pakistan to the son of shoemakers, Zhagum always had a background in manufacturing and a head for business. After running the family shoe business for 7 years, Zhagum and his wife came up with the idea of selling bedding online on eBay due to the lower return rate than shoes. Things quickly took off.
From storing more than 200 pounds of bedding in the loft of their house (number 25) to quickly overfilling more than 2000sqft. warehouse space, the business was growing rapidly all within the first year. Zhagum made the executive decision to leave the family shoe business and employ the first member of staff in packaging.
Since then, Loft 25 Group has grown non-stop, housing 5 brands with more in the pipeline. However, even with such exponential growth, the family aspect that was forged at the start in the company never changed and will continue to be family by choice.