Building brands that bring comfort, value, and meaning to everyday life.

Loft 25 Group is a Birmingham-based venture and operating company that builds and scales businesses across e-commerce, manufacturing, outsourcing and AI-led technology.

Founded over 20 years ago, the Group began with in-house product design and online retail, developing and scaling multiple direct-to-consumer brands across home, garden and lifestyle categories. With integrated capabilities across design, sourcing, manufacturing and distribution, Loft 25 has delivered products at scale across the UK and Europe.

Today, Loft 25 Group has evolved into a broader ecosystem focused on building AI-native businesses and global delivery models. The Group brings together a portfolio of companies that combine technology, talent and operational execution:

• GP Triage – an AI-driven healthcare platform improving patient access to GP services and reducing pressure on primary care systems in the UK.
• Cloud Surge – a digital transformation partner providing AI and Microsoft Power Platform delivery through globally distributed teams.
• TriVA – a pod-based outsourcing model delivering trained, AI-enabled virtual teams from Pakistan to support growing businesses.

Alongside its operating companies, Loft 25 continues to invest in talent development, training and venture creation, with a strong emphasis on building sustainable opportunities and long-term economic impact across the UK and emerging markets.

At its core, Loft 25 Group exists to build scalable businesses that solve real-world problems, combining technology, global talent and disciplined execution to create lasting value.